HA4 Task 5 - Post-Production
My Production:
Here is some feedback that i have collected after watching my advert. All of the feedback I collected came back completely positive, which means i don't have to make a lot of changes.
Feedback
Here is some feedback that i have collected after watching my advert. All of the feedback I collected came back completely positive, which means i don't have to make a lot of changes.
HA4 Task 3 - Pre-production
Location Scouting Checklist:
Production Plan:
Shooting Schedule:
Production Schedule Call Sheet:
Risk Assessment:
Production Plan:
Shooting Schedule:
Production Schedule Call Sheet:
Risk Assessment:
HA4 Task 1 - Research for Production
Codes and conventions of Eyeliner Advertisements
There are clear codes and conventions with eyeliner adverts, they all have similar formats to each advert.
- Clear close up shots of the models eyes
- Unusual style of eyeliner on eyes, styles not seen everyday
- Dramatic styles of eyeliner
- Filmed with model stood in front of a clear black or white background
- Model is always the focus of the shot
- Says the amount of time the eyeliner will last
- Shows how smoothly the eyeliner goes on
- Young, 20 year old models used
- Model not wearing much other makeup - as it is only advertising the eyeliner which it is focused on
To create an advert that will appeal to teenagers or people in their early twenties, i will use the previous methods mentioned to appeal to my target audience.
Mind map of ideas for advert:
Mind map of ideas for advert:
HA3 Task 7 - Sources of Information
When a company is creating a new advert for television it's very important for the creator to access a wide range of commercial information before broadcasting it. With this information it will help them make a more effective ad to broadcast to the audience economically.
Rate Cards
A 'rate card' is a document which contains prices and descriptions for various ad placement options. So it shows price for certain slots of time and different television stations. See the example from BBC:
Rate Cards
A 'rate card' is a document which contains prices and descriptions for various ad placement options. So it shows price for certain slots of time and different television stations. See the example from BBC:
Similar to the rack rate at a hotel this usually shows the maximum price that they may have to pay. However, most advertising buyers pay a significant amount less than this, as they will receive discounts due to volume, a desire to sell unused space and/or other factors may be involved.
Advertisers' Information Packs
An information pack is issued by the company or organisation which is commissioning an advert. It provides the advertising professionals with all the information that is required to plan the advertising campaign and then market it.
This information pack may contain promotional material and information about a firm, product/serviced, circulation data, audience statistics, rate cards, insertion dates, publication dates etc. This may also be referred to as a media pack.
Advertising Research Agencies
These are specialized market research companies which provides studies, surveys and important information about broadcast media, which includes television programming, television ads, television networks and ratings. These are used to inform the advertising professionals about customer responses and reviews about that product or service.
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