Codes and conventions of Eyeliner Advertisements
There are clear codes and conventions with eyeliner adverts, they all have similar formats to each advert.
- Clear close up shots of the models eyes
- Unusual style of eyeliner on eyes, styles not seen everyday
- Dramatic styles of eyeliner
- Filmed with model stood in front of a clear black or white background
- Model is always the focus of the shot
- Says the amount of time the eyeliner will last
- Shows how smoothly the eyeliner goes on
- Young, 20 year old models used
- Model not wearing much other makeup - as it is only advertising the eyeliner which it is focused on
To create an advert that will appeal to teenagers or people in their early twenties, i will use the previous methods mentioned to appeal to my target audience.
Mind map of ideas for advert:
Mind map of ideas for advert: