Rate Cards
A 'rate card' is a document which contains prices and descriptions for various ad placement options. So it shows price for certain slots of time and different television stations. See the example from BBC:
Similar to the rack rate at a hotel this usually shows the maximum price that they may have to pay. However, most advertising buyers pay a significant amount less than this, as they will receive discounts due to volume, a desire to sell unused space and/or other factors may be involved.
Advertisers' Information Packs
An information pack is issued by the company or organisation which is commissioning an advert. It provides the advertising professionals with all the information that is required to plan the advertising campaign and then market it.
This information pack may contain promotional material and information about a firm, product/serviced, circulation data, audience statistics, rate cards, insertion dates, publication dates etc. This may also be referred to as a media pack.
Advertising Research Agencies
These are specialized market research companies which provides studies, surveys and important information about broadcast media, which includes television programming, television ads, television networks and ratings. These are used to inform the advertising professionals about customer responses and reviews about that product or service.