Realist narrative:
This form of advert is where the product is advertised to represent reality, as a believable and realistic story. This makes the viewer believe the product is trustworthy because its represented in a real life situation. An example of this is this Injury Lawyers 4 U advert.
This form of advert is where the product is advertised to represent reality, as a believable and realistic story. This makes the viewer believe the product is trustworthy because its represented in a real life situation. An example of this is this Injury Lawyers 4 U advert.
- Anti-realist narrative:
- Anti-realist narrative form of advert is the complete opposite of a realist narrative. It tells a story like the realist narrative does, however the story is made out to be surreal and completely unrealistic events happen, nothing like reality. An example of this is this Tempcover advert.
Documentary:
The documentary form of advert is where the advertisement uses conventions used in factual non-fiction programmes. It shows facts and figures and science to prove the product works. An example of this is the Colgate advert.
The documentary form of advert is where the advertisement uses conventions used in factual non-fiction programmes. It shows facts and figures and science to prove the product works. An example of this is the Colgate advert.
Talking heads:
The talking heads form of advert is when the the advert focuses on shots face on and shoulders up to have a powerful effect on the audience. So the object of the advert talks to the camera straight on. An example of this form of advert is this Aldi orange juice advert.
The talking heads form of advert is when the the advert focuses on shots face on and shoulders up to have a powerful effect on the audience. So the object of the advert talks to the camera straight on. An example of this form of advert is this Aldi orange juice advert.
Stand alone:
Stand alone form of advert is where the advert sets out to put on impression onto the viewer to make it memorable whilst at the time getting the point across. An example of this is this Three advert.
Stand alone form of advert is where the advert sets out to put on impression onto the viewer to make it memorable whilst at the time getting the point across. An example of this is this Three advert.
Series:
The series form of advert is quite original as usually adverts are singular and don't lead onto another advert after the first one. However the series form of advert follows on after each advert to keep the viewer intrigued into whats going to happen next, like a sit com. An example of this are these Compare the Meerkat adverts.
The series form of advert is quite original as usually adverts are singular and don't lead onto another advert after the first one. However the series form of advert follows on after each advert to keep the viewer intrigued into whats going to happen next, like a sit com. An example of this are these Compare the Meerkat adverts.
The style of the advert:
Humorous:
Humorous adverts intrigue the audience by making them laugh and because they're paying attention they will remember the advert and take in the message. An example of this is this CPR British heart foundation advert.
Surreal:
Surreal adverts intrigue the viewer because it takes them away from reality and grabs their attention because its so different to every other advert. They want to leave the impression on the viewer and create a buzz about how different that advert is. An example of this is the Oasis Ruberduckzilla advert.
Dramatic:
This style of advert is usually the most hard hitting because its dramatic and usually uses true facts to shock the viewer into paying attention. An example of this is the NHS stop smoking advert which aims to shock the viewer into stopping smoking.
Parodic:
This style of advert usually make fun of themselves or other narratives. This puts the viewer at ease as it usually makes the viewer laugh as intended. An example of this is this Specsavers advert.